Download Pdf Trade-Off: Why Some Things Catch On, and Others Don't

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Download Pdf Trade-Off: Why Some Things Catch On, and Others Don't

Trade-Off: Why Some Things Catch On, and Others Don't by Kevin Maney

Download pdf books free Trade-Off: Why Some Things Catch On, and Others Don't by Kevin Maney iBook 9780385525954


Download Trade-Off: Why Some Things Catch On, and Others Don't PDF

 

 

  • Trade-Off: Why Some Things Catch On, and Others Don't
  • Kevin Maney
  • Page: 240
  • Format: pdf, ePub, mobi, fb2
  • ISBN: 9780385525954
  • Publisher: Crown Publishing Group

 

Download Trade-Off: Why Some Things Catch On, and Others Don't

 

 

 

Download pdf books free Trade-Off: Why Some Things Catch On, and Others Don't by Kevin Maney iBook 9780385525954

 

Overview

A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In ...



 

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